Volkswagen / CP+B
Baltimore, Chicago, Ft. Lauderdale, Los Angeles, Miami, New York, Ocean City, Philadelphia, San Francisco, Washington, D.C.
Create interactive consumer experiences at VW Owners events in major markets throughout the U.S.
RRE produced interactive live screen-printing entertainment at VW events for fans and owners of Volkswagens. The events included corporate gatherings, car shows and soccer games. RRE implemented screen-printing stations at the events, at which attendees chose a T-shirt and design, and screen printers then printed the design on the shirts live. CP+B Group provided the imagery for the screens, and RRE produced the screens, secured the printers and managed set-up and breakdown at the events. RRE also documented the events with video and photography services, handing the coverage over to VW.
Currently 40 VW events have been produced by RRE throughout the U.S., with more to come. Hundreds of people leave these events with one-of-a-kind VW-branded T-shirts, forming lasting impressions.
All Case Studies:
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- White Space Project W Hotels
- Zune Arts Graphic Novel
- Deathbowl to Downtown
- Project Tradeshow
- Campari - The Art of Cocktailing
- Boosted Mobile X Claw Money
- "Life Is Beautiful"
- HBO - John From Cincinnati
- Volkswagen - Crispin Porter + Bogusky
- SWINDLE Magazine
- Street World - Urban Art & Culture From 5 Continents
- Juxtapoz Book Series
- History Of American Graffiti