Campari - The Art of Cocktailing

Client

Campari / Skyy Spirits

RRE Service

Influencer Marketing and Interactive Consumer Experiences (Screen-printing Events)

Location

Chicago, Los Angeles, New York, Philadelphia, San Francisco

Task

Create a unique interactive art experience for guests to engage in while drinking complimentary Campari cocktails for “Art of Cocktailing” events held in major markets throughout the U.S.

Application

RRE, with the help of Swindle magazine, conceptualized an interactive art event for Campari featuring the artwork of David Weidman. Guests received complimentary custom tote bags and had the opportunity to choose one of four Weidman prints, which were then silkscreened on the bags by two on-site screen printers. Over 50 different bars, lounges and restaurants were visited throughout the country over the course of six months. RRE selected the artist, made the screens, secured top-notch screen printers and promoted events to target consumers. RRE also created and managed the Campari micro-site with artist information and event listings.

Results

These events inspired dialogue and created an engaging experience. Guests were able to go home with one-of-a-kind personalized tote bags, which serve as a physical reminder of the Campari brand. The events were promoted on the Swindle website and blasted to over 10,000 people nationwide.