Boosted Mobile X Claw Money

Client

Boosted Mobile / Sprint

RRE Service

Wild Posting Campaign, Event Production, Pop-Up Brand Experience & Custom Publishing

Location

Los Angeles (Barracuda Boutique on Melrose and Bordello Bar Downtown)

Task

Promote the launch of the Claw Money and Boosted Mobile Case Collection

Application

Wild Postings were placed in heavily trafficked areas of the Melrose District. This helped drive traffic to the boutique, where the collection was being exclusively sold. 1,500 posters were designed and executed by RRE.

Pop-Up Brand Experience: RRE built out an 11-by-16 in-store installation that showcased the Claw Money Case Collection. The installation was made with Claw’s aesthetic and style in mind, and matched the design of her collection. It included decorative items such as vinyl wall mounts, storefront window decals, custom-made frames, Claw canvases and custom-built furniture.

Press Event: The event premiered the collection to select members of the press. Guests were treated to music by DJ Pube$, complimentary drinks, photos taken by The Cobrasnake and signed Claw posters.

Launch Party: The party was thrown to celebrate the product launch and draw in key L.A. influencers and tastemakers. Inside the venue, guests enjoyed DJ sets by Roxy Cottontail and Devlin & Darko, and a special guest performance by Santogold. Complimentary SKYY Vodka cocktails and Claw Money cupcakes were passed out by Cupcake Girls, who were styled in Claw Money collection pieces. Rony’s Photobooth took Polaroids of attendees; each Polaroid was housed in a custom holder branded with the Claw and Boosted logos. 150 gift bags and screen-printed posters were provided to VIPs.

Custom Publishing: RRE created a custom insert for Swindle. The inserts came in the form of four postcards with images of the collection on the cards. RRE conceptualized, designed and printed the inserts.

Results

These events inspired dialogue and created an engaging experience. Guests were able to go home with one-of-a-kind personalized tote bags, which serve as a physical reminder of the Campari brand. The events were promoted on the Swindle website and blasted to over 10,000 people nationwide.